Active is excited to welcome Michelle Woodley, President of Preferred Hotels & Resorts to our Travel Advisory Board. Recognized by Hotel Management as one of the most influential women in hospitality in 2018, Michelle brings expertise and insights across sales, marketing, IT, revenue management, and customer relations to our Board. We look forward to tapping into Michelle’s vast experience to help guide our Travel portfolio of products and services moving forward.

 Michelle Woodley

Michelle Woodley, President of Preferred Hotels & Resorts


About Michelle Woodley

As President of Preferred Hotels & Resorts, Michelle oversees multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. She also works closely with CEO Lindsey Ueberroth on financial planning and talent management, supports the development of other strategic areas of focus within the organization, and serves as a company spokesperson. 


During her 15 years with Preferred Hotels & Resorts, Michelle has held various leadership positions with cross-functional responsibilities including Senior Vice President of Global Marketing Strategy, Senior Vice President of Distribution & Revenue Management, and Executive Vice President, the role she held prior to her promotion to President in January 2018. She has used her expertise to help the company successfully execute on major global initiatives designed to foster longevity of the Preferred brand such as two comprehensive rebranding initiatives, the launch of multiple brand websites, the introduction and institutionalization of a Revenue Management Certification Program, the technology conversion of the company’s global central reservation system and call center services, and the creation of the I Prefer Hotel Rewards program.


Michelle has been an active board member in industry organizations throughout her career. She is currently on the Sabre Hospitality Executive Advisory Board; on the Advisory Board for Cornell University’s Center for Hospitality Research, and also serves on the Board of the Hospitality Sales & Marketing Association International (HSMAI) Foundation. She served two terms as president and two terms as vice president of the Hotel Electronic Distribution Network Association (HEDNA), and she was a founding member of the Open Travel Alliance (OTA) and served two terms on their board of directors as treasurer.