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Insights

Insights

Get the latest perspectives, insights, and solutions from our industry experts and discover how others are achieving more through commercial innovation.

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White papers

2020 Political Ad Impact: Key Research

The Active Media Teams have put together to help guide our clients and agency partners to manage this election period and ensure desired outcomes. It’s a succinct overview simplifying some of the complexity, while providing key factors that will im ...

Articles

Active TV Media News – 4.8.21

UPFRONT “Flexibility” is the watchword as we head into another upfront. Last year, media buyers were tasked with allocating ad dollars six to nine months in advanc ...

Active TV Media News – 4.14.21

UPFRONT With advertising supported SVOD on the rise, look for more pairing of linear and OTT than ever before. Brand safety as well as premium content make this a stro ...

Overcoming the COVID-19 Storm

by Dominic Bencivenga, Chief Worldwide Sales Officer, Travel We recently had a conversation with Roger Pollak, Executive Vice President and CFO at Island Hospitality.& ...

Success stories

Creating Value Through Corporate Trade

Challenge: A Telecommunications Company had excess inventory in the form of end of life phones. Solution: Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed t ...

Transforming Idle Capital Equipment into Media Value

Challenge A major Food Manufacturer had idle industrial machinery as well as short-coded dairy products. Both types of assets would be valued in secondary markets at significantly less than their assessed value. Solution Active purchased the mac ...

Elevating Customer Experience and Providing Incremental Value

Challenge: A large Hotel wanted to increase occupancy and revenue by upgrading in room TVs. They were looking for a major brand and factory direct pricing. Solution: Active, a Samsung distributor, committed to supplying TVs at Samsung direct pr ...

Videos

Holiday Message from CEO Alan Elkin

As we prepare to close the office for the holiday season, I would like to take this time to reflect on all that we have accomplished as a team over the past year in the face of great challenges, and to express my gratitude for all of your hard work a ...

News

Launching our new podcast series What’s Next

  THE 'WHAT'S NEXT' PODCAST Launching officially on 26th January, Karim Kanji from the Canadian Active International office will be hosting and interviewing gu ...

Achieving More

An Interview with Jay Santamaria, Chief of Staff, Active International EDITORS’ NOTE Jay Santamaria serves as adviser to the Chairman of Active International a ...

A Tale of Two Newfronts

By Robert Acquaotta, SVP, Integrated Media, Active International   This year marked the eighth annual IAB NewFronts in NYC.  The NewFronts started as digita ...

Press releases

Active Joins Dawn’s Best-in-Class Portfolio of Specialist Agencies

New York, NY (Nov. 17, 2020) — Active International is excited to join Dawn's fast-growing portfolio of best-in-class, specialist agencies with centralized data scien ...

Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growth during a ...

Active International Expands Into the Direct to Consumer Market

(Pearl River, NY October 10, 2019) - Active Media Services, dba: Active International announces the formation of Active Ventures Group. Active Ventures Group will incub ...

Meet Our Industry Leaders

Alan Elkin

Chief Executive Officer

Alan Elkin

Chief Executive Officer

Arthur Wagner

President & Co-Founder

Arthur Wagner

President & Co-Founder

Melissa Keller

EVP, National Media

Melissa Keller

EVP, National Media

Judy Kenny

SVP Business Development, Agency Alliance

Judy Kenny

SVP Business Development, Agency Alliance